- To listen to our Customers and understand their shoppers needs.
- To be uncompromising with our product quality.
- To be uncompromising with our service.
- To use the best possible store cupboard ingredients – minimising any use of additives or preservatives.
- To value our people – investing in their aspirations and training.
- To adhere to Commercial pragmatism and the profit ethic.
- To minimise waste of any kind.
- To take pride in our products – and enjoy what we do.
"Firstly, our intent is to provide our Customers with what they want – when they want it - and profitably.
Secondly, our product quality will deliver value to consumers, whatever their needs maybe.
And thirdly, we will create a great place to work where everyone will be encouraged to contribute to our future."
Deborah Bolton - General Manager
Riverside Bakery, June 2008